#WORD FOR MAC ANCHOR TO TEXT HOW TO#
#WORD FOR MAC ANCHOR TO TEXT UPDATE#

#WORD FOR MAC ANCHOR TO TEXT UPDATE#

Google Penguin Algorithm Update and Anchor Text Optimization Which increases that page’s ranking for keywords relating to that topic.Īs such, many websites have overly optimized their anchor text with the goal of winning a ranking advantage.Įnter the Penguin update. When several links to a page all describe it in a similar way, search bots gain confidence about the page’s subject. Google’s algorithm uses anchor text to better understand the linked-to page’s topic. Search engines also view hyperlink text in a particular way. If readers were to click on anchor text that said “dog biscuits” and landed on a page about dog collars, they’d feel misled and frustrated, leading to a poor user experience and increased bounce rate. Using specific anchor words that describe the content being linked to provides a positive experience for users. The anchor text sets a clear expectation for readers. Site visitors use anchor text to preview what the link destination may be.įor instance, visitors to the Siege Media blog know that by clicking on the text “Moz’s keyword difficulty tool,” they’ll get directed to, guess what? The Moz Keyword Difficulty tool. Take this post, for example, we’ve used a clickable anchor text link to serve a lightbox pop-up:īut, by far, the MOST important application of anchor text for SEO is internal and external links between pages.īy selecting certain words to hyperlink, you send signals to both search engines and search users alike. Anchor text can also anchor other media formats like images, documents, programs, or files. The Role of Anchor Text in SEO (And How You Can Use It to Your Advantage)Īs the name suggests, anchor text literally anchors two web pages together, allowing site visitors to click from one URL to another.īut, anchor text can do more than link two pages. In fact, Google states in their patent that anchor text pointing to a page can be more useful than even the content on the target page when determining what to rank the page for.Īs these clues signal, anchor text is an essential search engine ranking signal.Īnd if used correctly, can significantly improve your ranking chances. Search engines use the anchor text on one page (plus the content surrounding it) to determine the context of the page being linked to. Since Google’s inception, anchor text has been a foundational aspect of Google’s (and other search engines’) algorithms. In the HTML, your anchor text is coded like so: The contrasting color helps users differentiate the anchor from other, non-clickable text on a web page. Typically, anchor text appears as a blue (sometimes underlined) string of text. What is Anchor Text? (A Simple Definition)Īnchor text is the clickable text in an HTML hyperlink that links two web pages together.

Includes step-by-step frameworks for two bonus strategies not included in this post.

#WORD FOR MAC ANCHOR TO TEXT HOW TO#

Bonus: Download a free cheat sheet that will show you how to implement these anchor text tips.

Word for mac anchor to text